What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching products or...
Istomedia Wins Prestigious Award
Istomedia's SEO services impressed the judges of the 2022 CorporateLiveWire Innovation & Excellence Awards, who awarded it first place in Specialist SEO Services. We are grateful to the judges and promise to continue working tirelessly to get our clients on...
Awesome 7-Step Guide to Making an Explainer Video That Converts
Explainer videos are one of the most effective marketing tools in this digital era. Social media platforms have amplified this marketing strategy with so many proven results. If you've ever heard of Dollar Shave Club, an American razor-blade company, you must know the...
The Importance of SEO During the Pandemic Time
Has the Covid-19 pandemic affected your SEO strategies? What are the 2021 SEO trends? Find out in this helpful post by Istomedia!
How to Host a Successful Pop-Up Shop
When popular online makeup brand Glossier hosted their pop-up shops in various cities throughout the world, lines formed around the block for a chance to get inside and enjoy the experience of physically shopping for products that are traditionally only found online....
Five Tips To Level Up Your Skills And Succeed In The Era Of Coronavirus
Leveling up your skills is a challenge that many have faced in the era of coronavirus. After losing their jobs, many people began to add value to their toolbox to meet employers' needs. Still, the money or the new teaching methods were barriers for those who didn't...
How Remote Work Is Changing Tech Salaries During Coronavirus
Remote work sounds like a dream, sipping coffee outdoors in a tropical paradise. While the reality of remote work might be a bit different than the dream, it does have its perks. These perks are especially rewarding if you are a tech worker or aspiring to be one....
Infographic: 85 eCommerce Statistics for 2021
Website Setup recently produced an infographic packed with eCommerce statistics and trends for 2021. With over 12 million eCommerce sites in the world and around 576,000 new websites created daily, it is obvious that consumers have embraced new shopping habits. This...
How to Use the Internet of Things for Digital Marketing
This is a guest post by Sheikh Adil, a keynote speaker on social media strategy, LinkedIn and social media marketing trainer, MediaHicon digital marketing author, and SEO consultant for global organizations. How to Use the Internet of Things for Digital Marketing The...
How Tech Salaries Are Changing In The Era Of Remote Work
The prospect of remote work has been growing exceedingly popular in this new media age of Microsoft Teams and Zoom meetings. Remote work is when a person works outside of the conventional office environment. These professionals perform their work duties without having...
How To Manage Social Media
Do you ever feel that all you do is manage your social media? Yes, social media are a crucial part of any marketing strategy. There are only so many hours in a day and it can feel disappointing if, at the end of the day, all you've done is gone through all your...
Signs of Bad Web Hosting
To build a successful website, you need to not only pick the right website building platform but also choose the best web host. Web hosting plays a vital role in improving your site’s overall performance. A good web host also ensures that your site’s speed and page...