Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching products or...

Branding and marketing - two elements of just about every business, but seldom thought about simultaneously.  Branding is something that’s done in the very early stages of a business, right? And marketing is something that’s ongoing - so how, and most importantly,...

This is a guest post by Linda Cartwright. Linda is an author and a freelance writer with a background in education. She lives in Seattle, teaches creative writing classes online and supports e-learning initiatives. Her darkest secret is that writing is only her second...

While videos of cats have been around the Internet - and social media in particular - forever, it is companies who stand to benefit most of the medium. Animated videos boost online engagement and web traffic due to the visual, auditory and emotional factors. These...

Maybe business is booming for you — healthy sales, more customers than you can handle. That’s great! But to stay ahead of your competition, it’s important to think about how you can innovate and prepare for the future.  Investing in the newest thing can be dangerous....

While website builders can be a bit limited for most companies, their major benefit is that you can develop an entire website within a couple of hours, using nothing but simple drag-and-drop elements. If you wish to explore this option, you'll be pleased to hear that...

Facebook advertising is thriving. However, every Facebook update seems to change everything, including where you can advertise. Adding to the confusion is the fact that Facebook now lets you advertise on Instagram and Messenger as well as the so-called Audience...

With recent research suggesting that 66% of Americans make at least one online purchase every month and 95% of purchases slated to be made online by the year 2040, the future of online shopping looks bright. Wikibuy recently published an Infographic with 26...

Back in the day, SEO was as simple as adding a few meta tags to your website. With each Google update, however, it became increasingly harder to rank highly on the Search Engine Results Pages (SERP). Nowadays, Google has developed its AI to a stunning degree. Its...

This great Infographic, courtesy of Start Blogging Online, includes ten commands that every blogger should follow--whether newbie or professional. Enjoy!

This infographic on online data, courtesy of TechJury, will show you how big companies that provide free service (read: social networks) get to know you better than your own parents and what they do with this knowledge. It will also help you learn more about the most...

When I first started working on the Internet, back in the mid-90s, we had to code everything by hand. And I mean, everything. You couldn't even write a simple "Hello World" without a dozen lines of code. Fast-forward to today's WordPress-powered blogs and websites and...

Raj Vardhman of DesignAdvisor published earlier this year an infographic which studies 14 case studies to come up with web design trends. It attempts to answer that crucial question: what marks the difference between a page that does little more than take up a domain...

This is a guest post by Larry Reed, a technical writer with Designrush - a new B2B marketplace connecting brands with agencies. Why You Need to Start a Blog With the overwhelming popularity of social media and the spread of video in content marketing, it’s easy to get...

This is a guest post by Edwin Deponte, a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles. Why Your...

Bark awarded Istomedia today with its prestigious Certificate of Excellence award! Istomedia Ltd We'd like to thank Bark for the honor and promise to do our best to keep up the good work!

Design Advisor recently created an Infographic describing how the psychology of color can impact your website conversions. Or, how using the right color can help you sell your product. Right away, it occurred to me that this would be a great share for anyone...

IceCube Marketing has recently shared an infographic that explains how to use six principles of influence in online marketing:

Raj Vardhman of SubscriptionOnly.net recently posted a great Infographic with 60 Stats & Trends that will define the future of E-commerce. It is expected that, by the end of 2018, the global eCommerce sales will reach approximately $2.8 trillion. In 2021, they...

WebsiteBuilder recently published an amazingly detailed infographic called The State of Blogging Industry & The Ultimate Beginners Guide on How to Create a Blog. They kindly allowed me to share with you, so here it is!

Welcome to our new website. This is Istomedia's fifth redesign in twenty years, and we hope that you will enjoy the new, responsive layout. The redesign also showcases our involvement with the Wordpress platform. Since 2014, we have developed dozens of websites,...