We wish to serve all clients, from the smallest company to the largest organization. We believe that we have the necessary experience to offer complete solutions.
What sets us apart from other companies is the fact that we can develop a website from scratch using a simple text editor. At the same time, we have become WordPress experts, allowing us to customize each website according to the client’s needs, using any content they desire. We believe web design offers infinite possibilities, and it is a shame to repeat the same design over and over again.
“Since Istomedia redesigned our e-shop, our sales have increased considerably and we are steadily obtaining a far greater number of higher value orders.”
Peter Close, Scalewatcher
The scale of e-commerce transactions has surpassed anyone’s expectations. We have been active in this area since 1998, when we were one of only three companies in the UK that were certified by the Royal Bank of Scotland to develop websites that used their online payment system.
SEO/SEM and Content Marketing
Search engine optimization (SEO), search engine marketing (SEM), and Content Marketing are services that help websites fulfill their goal: to be visited. As the Internet grows exponentially, simply developing a website is no longer enough. The construction of a website on its own does not bring about the required popularity, although we always develop websites so that they can be ‘read’ by all major search engines. As a company, we have incorporated the promotion of websites and Search Engine Optimization (SEO) into our services. We give the client a quote based on their individual needs.
Istomedia and Istolexis have been active for years in SEO (Search Engine Optimization) with prestigious clients like the Ministry of Development, Competitiveness, Infrastructure, Transport and Networks, and famous Greek beer Fix (now owned by Carlsberg). We have even written a manual that has been taught in relevant courses, and which we give our clients.
Our goal is to improve a website’s position on Google without any paid advertising or promotion of the website – to Google or anyone. The secret lies in the way we optimize the website’s underlying code, making sure to include any free method of optimization (this way, no Ad Words are necessary).
Services can range from Search Engine Optimization, where we improve organically the positioning of the website in search engines through content marketing, to a Search Engine Marketing campaign that includes an investigation of which websites the client should advertise in. We can also create custom-made banners, place ads on major search engines and portals, and coordinate promotion with social media like Facebook, LinkedIn, etc.