I met Chelsea Bingaman while working with InSync Media on several projects. Chelsea is a one-in-a-million: brilliant designer, great coder, and a surprisingly good writer of both fiction and non-fiction! She recently published a post on her personal blog chock full with tips on boosting your new company sales. Here are her top three ones to get you started with your new business.
1) Start a Google My Business Account (GMB)
Starting a GMB is a super easy place to start so you can get found on search engines. All you need is a physical address (a P.O. Box works as well if you’re working from home), some general but specific information about your business, a phone number, and your hours of operation. Google will send you a verification code via mail to your physical address and give you advice and steps to improve your GMB.
Your GMB is free to start, but there are paid options that can help boost your rankings if you so choose. If you want to venture into Google Ads or their Shopping Network, connecting with an SEO (Search Engine Optimization) company will save you tons of time and money.
2) Take ownership of your Social Media
To prevent your competition from taking over your brand name and make it easier for your audience to find you online, take control of your social media identity on all platforms. Yes, social media can be confusing and taxing. But it’s still a world you should have at least a basic knowledge of.
You don’t have to post on every platform every day, or even use them all. All you need to do is log in, create a business account, and enter your general information and contact details. If you want to take your social identity further, great. If not, that’s fine too. Just having your basic info available is an easy way for current and potential clients to find you.
Note: if you want to excel at social media, consider taking a brand awareness course. Doing so will help you to discover what your brand voice should be to reach your intended audience.
3) Have a website
Having a website is HUGE! In today’s world of online marketing where everyone is searching for places to go, things to do, and what to buy, it’s vital to have an easy to use and mobile responsive website. A website doesn’t and shouldn’t be complicated for your audience to use and understand. However, a lot more goes into creating a functional website with a good user experience than just 100 words of text and a few photos.