Explainer videos are one of the most effective marketing tools in this digital era. Social media platforms have amplified this marketing strategy with so many proven results.
If you’ve ever heard of Dollar Shave Club, an American razor-blade company, you must know the benefits of using explainer videos for business. This company successfully generated over 12,000 orders within 48 hours after its explainer videos had taken social media channels by storm.
With its quirky yet informative content, many people find it helpful to learn about the razor blade brand that was once a small business. A few years later, Unilever bought the company for 1 billion, leaving the founder with a stack of cash in a short time.
Why Should You Care About Explainer Videos?
Now that you’ve learned the impact this video marketing campaign does on a company, you may wonder what other benefits it could’ve had.
Reach a wider audience
Explainer videos are helpful for businesses to reach a wider audience. As it’s more appealing, you can use this method for your business to reach a much bigger audience with its fun and engaging content.
Increase brand awareness
The best part of creating explainer videos for your business is that they will help you increase brand awareness. This is because people will be able to see your brand on the screen, hence making them familiar with your business.
Another advantage of using explainer videos is that they will help you generate leads. As they are more appealing and informative, they are proven to get people’s attention, leading them to contact you personally in the future.
Explainer videos build trust among customers by providing useful information about your products or services. It increases the level of trust and helps potential customers understand the value of your product or service.
Increase conversion rates
If you want to generate more customers, you should consider using explainer videos as part of your marketing plan. This form of content is highly engaging and looks professional, leaving a sense of trustworthiness.
When people find out about your business, the first thing they want to do is learn what you do and your offers. In that case, explainer videos help convey your messages more eloquently. You can convince your viewers to join your bandwagon and become customers by explaining to them the benefit.
7 Steps to Creating Explainer Videos that Work
Let’s learn how to produce compelling explainer videos that convert. Below are helpful video marketing checklists you can follow when making one for your business.
1. Research your audience
Before you decide to make an explainer video, you should know your audience. This is vital because it will help you create a relevant and useful video. For example, if your target audience is young adults, you’ll use a different approach than one for senior citizens.
One way of finding out is by conducting surveys or asking for feedback from your existing customers. Another option is to read reviews from past customers and see what they say about your business.
2. Set a goal
Setting a goal helps you narrow down the direction of the video and the message it will present to viewers. It also helps determine the tone of voice and gives direction on what type of design elements or effects should be used in making the video.
If you know your purpose, you can make explainer videos that lead to your goal. Knowing your business goal can also help you make content that fits your target audience.
3. Write a script
To ensure that your message is delivered properly, your script should be written with clarity and precision to avoid confusion and misinterpretation. It should also be written in plain language, so it’s easy to understand for your audience. For example, use short sentences or bullet points to make it easier for viewers to read.
Also, remember that you have only 15-20 seconds to capture their attention—the first few lines of your script are vital in making this happen. Make sure you give enough information about what your product or service does and why they need it without being too wordy or boring.
4. Record the video
Once you’ve finished writing your script, it’s time to shoot your video. Depending on what type of video you want to create, this can be done in a number of ways.
For example, if you’re creating a testimonial video, it can be shot on a smartphone or with a dedicated camera. If you’re recording a how-to video, you can shoot it on your phone or with a mounted camera. However, if you want to create an explainer video that looks like a cartoon, then you should use specialized software and hardware to create the animation and voice-over.
5. Edit the video
Video editing is the process of combining different shots and audio recordings into one seamless piece. It also involves adding special effects and transitions to enhance the overall feel of your video. This is usually done using specialized software that allows easy editing of different clips and files into one final product.
You can also chop up the footage into small segments and arrange them in the right order, making sense together, and adding effects and finishing touches such as graphics and music.
6. Upload your video
Once your video is edited and ready for viewing, it can be uploaded to social media sites such as Facebook, YouTube, and Twitter. These sites have the highest traffic and the most viewers. You can also share your video on other social sites such as Instagram, LinkedIn, and Pinterest to increase your views.
7. Measure your results
Measuring the results of your video is essential to ensure that it has achieved its desired outcome. The best way to do this is by using a video analytics service such as YouTube Analytics or Tubular Insights that can break down information about how many people viewed your video, how long they watched it, and which parts of the video they watched in particular.
This information helps you understand what viewers found most interesting about your video so you can create more content that they will enjoy watching in the future.
Marketers have used different promotional tools to improve businesses. One of the most effective ones is explainer videos.
With explainer videos, you can deliver messages much more effortlessly. Not to mention, they are highly compelling for a marketing campaign. If you want to start promoting with explainer videos, follow these steps above to help you create one that converts!
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
- Twitter: @breadnbeyond
- Email: firstname.lastname@example.org
- LinkedIn: https://www.linkedin.com/in/andreoentoro/
Image by senivpetro on Freepik