Search engine optimization (SEO) and search engine marketing (SEM) are services that help websites fulfill their goal: to be visited. As the Internet grows exponentially, simply developing a website is no longer enough. The construction of a website on its own does not bring about the required popularity, although we always develop websites so as they can be ‘read’ by all major search engines. As a company, we have incorporated the promotion of websites and Search Engine Optimisation (SEO) into our services. We give the client a quote based on their individual needs.
Istomedia has been active for years in SEO (Search Engine Optimization) with prestigious clients like the Ministry of Development, Competitiveness, Infrastructure, Transport and Networks and famous Greek beer Fix (now owned by Carlsberg). We have even written a manual that has been taught in relevant courses, and which we give our clients.
Our goal is to improve a website’s position on Google without any paid advertising or promotion of the website – to Google or anyone. The secret lies in the way we optimize the website’s underlying code, making sure to include any free method of optimization (this way, no Ad Words are necessary).
Services can range from a Search Engine Optimisation, where we improve the positioning of the website in search engines such as Google, to a Search Engine Marketing campaign that includes an investigation of which websites the client should advertise in, based on the popularity of relevant portals, search engines and major websites. We can also create custom-made banners, place ads on major search engines and portals, and coordinate promotion with social media like Facebook, LinkedIn etc (you can read more on this on our social media services page).