Search engine optimization (SEO) and search engine marketing (SEM) are services that help websites fulfill their goal: to be visited. As the Internet grows exponentially, simply developing a website is no longer enough. The construction of a website on its own does not bring about the required popularity, altough we always develop websites so as they can be ‘read’ by all major search engines. As a company, we have incorporated the promotion of websites and Search Engine Optimisation (SEO) into our services. We give the client a quote based on their individual needs.
Istomedia has been active for years in SEO (Search Engine Optimization) with prestigious clients like the Ministry of Development, Competitiveness, Infrastructure, Transport and Networks and famous Greek beer Fix. We have even written a manual that has been taught in relevant courses, and which we give our clients. Our abilities in the area of SEO are demonstrated in fetamania.gr, which consistently appears at a top position in Google, usually at the second place, right after Wikipedia!
This has been true for years, without any paid advertising or promotion of the website – to Google or anyone. The secret lies in the way we develop the code, making sure to include any free method of optimization (this way, no Ad Words are necessary). Therefore, we strongly advise our clients to ignore any tall claims, no matter how tempting they may sound.
Services can range from a simple Search Engine Optimisation, where we improve the positioning of the website in search engines such as Google, to a Search Engine Marketing campaign that includes an investigation of which websites the client should advertise in, based on the popularity of relevant portals, search engines and major websites. We can also create custom-made banners, and place ads on major search engines and portals like in.gr and Google, and co-ordinate promotion with social media like Facebook, LinkedIn etc.